In the heart of Bucerías, Nayarit, there is a corner that, although discreet, holds a unique magic: Paseo del Beso.

This isn't just any alley. It's a passageway that connects two of the town's main areas: the downtown area and the Golden Zone.

Hundreds—and during peak season, thousands—of people pass through here every day.

Here, art and everyday life intertwine with a particular tenderness, as if every step taken on its pavement were an invitation to stop in time, to observe, admire, and, if you're lucky, kiss.

This narrow, colorful alley was conceived as a space to evoke emotions. From the outset, it was conceived not only as a visual attraction, but as an emotional experience for the people who inhabit it as well as for the people who walk through it daily.

The walls are not simply painted: they are loaded with intention. Walking through this space is to feel how routine is transformed into urban poetry.It's ideal for couples who want to immortalize their affection with a kiss surrounded by color. But it's not just for them. It's also for anyone who wants to stop and contemplate how beautiful art can be on a mural... or in a local gallery.

An alley with history and heart

The Paseo del Beso was born, in part, thanks to one of the first residents of this area: Don Arturo Ramírez Ortiz, a sculptor and carpenter who has lived here for more than four decades.

When Bucerías was not yet a tourist destination, Don Arturo noticed that right behind his house—in what is now this alley—couples used to meet to hang out, secretly, during their dates.

Over time, Bucerías began to transform. And it was then that, together with the artist Marcel Gañón, Don Arturo undertook the mission of transforming this pedestrian walkway into a promenade dedicated to love and art.

Inspired, yes, by Guanajuato's Alley of the Kiss, but with a different approach: here, there are no tragedies or dark legends, but a colorful celebration of life.

With the collaboration of Marcel and other artists with artistic sensibility, the walk began to take shape.

And the story didn't stop there. More murals arrived. More artists joined in.

Furthermore, this passageway isn't just an attraction: it's a living, inhabited street. Families live here—some with decades of history, others newcomers—who have decided to beautify their facades with murals and works that contribute to the art and culture of the town.

Murals that whisper stories on the Paseo del Beso

Each mural on the Paseo del Beso has something to say. From seascapes to hearts floating between words, the lines tell stories that connect with people of all ages.

Some murals change over time; others become local favorites.

In 2022, with the opening of the Casa México24 gallery, a new artistic wave arrived, bringing with it an energy inspired by magical realism. That same year, Kenyan artist Wise Two donated the mural “Open Your Heart,” which now adorns one of the promenade’s facades.

In 2023, artist Beamar opened the doors of her studio/gallery inside Casa México24, and with her came new murals.

In 2024, he painted the mural “El beso de la suerte (The Kiss of Luck)”, An interactive work that invites visitors to kiss their fortune. Every day, someone stops to do so.

This dynamism keeps the promenade alive. It's an open-air museum in constant evolution, where art is renewed with each generation and reflects the social, cultural, and aesthetic changes of the surrounding area.

How to get to the Paseo del Beso?

If you're in downtown Bucerías, just head down Mexico Street toward the Lázaro Cárdenas area.

Pass the Bucerías market, keep walking, and before reaching Arroyo de Indios, if you continue along the sidewalk on the right, you will find the beginning of the Paseo del Beso.

Right there it starts with Casa México24 gallery, a local gallery that houses works by 10 Mexican artists, many of whom live in the area and are inspired by the everyday surroundings of Bucerías. It's a space filled with color, dialogue, and live art.

We are open every day from 9:30 a.m. to 4:30 p.m., and it is always a pleasure to welcome visitors, share stories, and showcase the art that comes from the community.

From there, the murals will guide you step by step, through colors, messages, and corners worth discovering.

Tips for living it with an open heart

– Go with someone: A walk is best enjoyed with someone special, but it can also be a personal gift.

– Bring your camera or cell phone with a charge: The colors and compositions are ideal for capturing memorable moments.

– Visit during the day: Between 9:30 and 5:00 p.m. While the shops are open for a vibrant atmosphere.

– Explore the downtown: After your walk, explore the market, the plaza, or take a stroll along the beach.

– Respect art: It's a work of love. Don't scratch, don't touch, don't recharge.

– Talk to the locals: Many people have stories to tell about this place. You just have to dare to ask.

More than an alley: a declaration of love to the community

The Paseo del Beso embodies the community and artistic soul of Bucerías. It's not a massive tourist spectacle: it's intimate, simple, and profound. A space that exudes history, sensitivity, and affection.

It's part of the collective effort to establish Bucerías as a place where culture flourishes. Between festivals, art markets, live music, and galleries, this alleyway is like the subtle signature of a town that knows its authenticity.

Here, art and love are experienced unhurriedly. And that's why this place isn't just something you visit: it's something you experience.