En pleno corazón de Bucerías, Nayarit, se encuentra un rincón que, aunque discreto, guarda una magia única: Paseo del Beso.

This isn't just any alley. It's a passageway that connects two of the town's main areas: the downtown area and the Golden Zone.

Hundreds—and during peak season, thousands—of people pass through here every day.

Aquí, el arte y la vida cotidiana se entrelazan con una ternura particular, como si cada paso dado por su pavimento fuera una invitación a detenerte en el tiempo, a observar, admirar y, si tienes suerte, besar.

This narrow, colorful alley was conceived as a space to evoke emotions. From the outset, it was conceived not only as a visual attraction, but as an emotional experience for the people who inhabit it as well as for the people who walk through it daily.

The walls are not simply painted: they are loaded with intention. Walking through this space is to feel how routine is transformed into urban poetry.. Es ideal para parejas que desean inmortalizar su afecto con un beso rodeado de color. Pero no solo es para ellos. También es para cualquiera que quiera detenerse a contemplar lo bonito que puede ser el arte en un mural… o en una galería local.

An alley with history and heart

The Paseo del Beso was born, in part, thanks to one of the first residents of this area: Don Arturo Ramírez Ortiz, a sculptor and carpenter who has lived here for more than four decades.

Cuando Bucerías aún no era un destino turístico, don Arturo notó que justo detrás de su casa —en lo que hoy es este callejón— solían reunirse parejitas a pasar el rato, a escondidas, durante sus citas.

Con el tiempo, Bucerías comenzó a transformarse. Y fue entonces cuando, junto al artista Marcel Gañón, don Arturo emprendió la misión de transformar este paso peatonal en un paseo dedicado al amor y al arte.

Inspired, yes, by Guanajuato's Alley of the Kiss, but with a different approach: here, there are no tragedies or dark legends, but a colorful celebration of life.

With the collaboration of Marcel and other artists with artistic sensibility, the walk began to take shape.

And the story didn't stop there. More murals arrived. More artists joined in.

Además, este pasaje no es solo una atracción: es una calle viva, habitada. Aquí viven familias —algunas con décadas de historia, otras recién llegadas— que han decidido embellecer sus fachadas con murales y obras que aportan al arte local y la cultura del pueblo.

Murals that whisper stories on the Paseo del Beso

Each mural on the Paseo del Beso has something to say. From seascapes to hearts floating between words, the lines tell stories that connect with people of all ages.

Some murals change over time; others become local favorites.

In 2022, with the opening of the Casa México24 gallery, a new artistic wave arrived, bringing with it an energy inspired by magical realism. That same year, Kenyan artist Wise Two donated the mural “Open Your Heart,” which now adorns one of the promenade’s facades.

In 2023, artist Beamar opened the doors of her studio/gallery inside Casa México24, and with her came new murals.

In 2024, he painted the mural “El beso de la suerte (The Kiss of Luck)”, An interactive work that invites visitors to kiss their fortune. Every day, someone stops to do so.

Este dinamismo mantiene el paseo vivo. Es un museo al aire libre en constante evolución, donde el arte se renueva con cada generación y refleja los cambios sociales, culturales y estéticos del entorno.

How to get to the Paseo del Beso?

If you're in downtown Bucerías, just head down Mexico Street toward the Lázaro Cárdenas area.

Pasa el mercado del centro del pueblo, sigue caminando y, antes de llegar al Arroyo de Indios, si continúas por la banqueta del lado derecho, te encontrarás con el inicio del Paseo del Beso.

Right there it starts with Casa México24 gallery, una galería local que alberga obras de 10 artistas mexicanos, muchos de los cuales habitan en la zona y se inspiran en el entorno cotidiano de Bucerías. Es un espacio lleno de color, diálogo y arte vivo.

We are open every day from 9:30 a.m. to 4:30 p.m., y siempre es un gusto recibir visitantes, compartir historias y mostrar el arte que nace desde la comunidad.

From there, the murals will guide you step by step, through colors, messages, and corners worth discovering.

Tips for living it with an open heart

– Go with someone: A walk is best enjoyed with someone special, but it can also be a personal gift.

– Bring your camera or cell phone with a charge: The colors and compositions are ideal for capturing memorable moments.

– Visit during the day: Between 9:30 and 5:00 p.m. While the shops are open for a vibrant atmosphere.

– Explore the downtown: After your walk, explore the market, the plaza, or take a stroll along the beach.

– Respect art: It's a work of love. Don't scratch, don't touch, don't recharge.

– Talk to the locals: Many people have stories to tell about this place. You just have to dare to ask.

More than an alley: a declaration of love to the community

El Paseo del Beso representa el alma comunitaria y artística de nuestro pueblo. No es un espectáculo turístico masivo: es íntimo, sencillo, profundo. Un espacio que respira historia, sensibilidad y afecto.

Forma parte del esfuerzo colectivo por consolidar a Bucerías como un lugar donde la cultura florece. Entre festivales, mercados de arte, música en vivo y galerías, este callejón es como la firma sutil de un pueblo que se sabe auténtico.

Here, art and love are experienced unhurriedly. And that's why this place isn't just something you visit: it's something you experience.